beyond

what? editorial-style product photoshoot for the AU/NZ launch of the maybach eqs suv.

why? DRIVE AWARENESS FOR THE WORLD’S FIRST HYPER-LUXURY SUV arriving in australasia.

where? GLOBAL Mercedes-benz SOCIAL channels, ORGANIC social, youtube, WEB EDITORIAL.

outputs: short-form video, campaign video, stills.

role: CREATIVE DIRECTOR & PRODUCER.

TEAM: ART DIRECTION BY JASON HATCHER, sTILLS BY ALASTAIR BROOK, video BY XMEDIA.