‘BOBBY x mercedes-benz vans’

what? brand collaboration heroing up-and-coming ‘better for you’ soft drink brand, bobby – FEATURING their bright orange VITO VAN.

why? to REINVIGORATE THE LOCAL MERCEDES-BENZ VANS BRAND WITH A YOUTHFUL AND entrepreneurial PARTNERSHIP.

where? co-authored oRGANIC & paid SOCIAL, youtube, edm, WEB EDITORIAL.

outputs: long & short-form video, stills.

role: CREATIVE concept/direction, copywriting.

TEAM: art direction by jason hatcher, sTILLS by sansberry, motion by kevin duran du.