‘fit for purpose’

what? multi-business brand collaboration spotlighting local hospitality heroes, FEATURING A FULLY CUSTOMISED VITO VAN, FIT-OUT TO BE CARGO CREW’S SHOWROOM ON WHEELS.

why? to establish mercedes-benz vans as the silent heroes behind small businesses, showcase the van’s ‘blank canvas’ functionality, and bring attention to the official van modification partner program.

where? co-authored oRGANIC & paid SOCIAL, youtube, edm, WEB EDITORIAL.

outputs: long & short-form video, stills.

role: CREATIVE concept/direction, copywriting.

TEAM: art direction by jason hatcher, sTILLS & MOTION BY xmedia.