‘that’s a wrap’

what? community-first brand campaign giving two emerging local artists a platform. winners of 2024 melbourne design week, a&a, were given the opportunity to design the festival’s promo VEHICLE wrap.

why? BRING ATTENTION TO mercedes-benz au’s principal national gallery of victoria partnership while highlighting community design, with content that appeals to both ngv & mercedes-benz audiences.

where? ORGANIC SOCIAL, youtube, edm, WEB EDITORIAL.

outputs: long & short-form video, stills.

role: CREATIVE concept/direction, social copy.

TEAM: sTILLS BY sean FENNESSY & lillie thompson, MOTION BY the ngv.