picture perfect

what? brand collaboration with budding melbourne photographer, simon shiff, putting the new vito van to the test. using simon’s older vito as a comparison, the content showcases the new van’s major upgrades in a genuine and easy-to-understand format.

why? to launch the new vito van, research showed us that australian audiences feel disconnected from european lhd VEHICLE walkaround content, this was the solution.

where? co-authored oRGANIC & paid SOCIAL, youtube, edm, WEB EDITORIAL.

outputs: long & short-form video, stills.

role: CREATIVE director, producer.

TEAM: photo & video by simon shiff, assisted by lee ponzio, art direction by jason hatcher, social by jamie batters.