your van, your way

what? ECOMMERCE awareness campaign, showcasing the new purchasing flexibility Mercedes-Benz Vans provides. shot on the largest led volume in the world.

why? to launch the global market-leading commercial vehicle ECOMMERCE platform.

role: cREATIVE concepting, social execution.

TEAM: production by made this, creative direction by jody koay, art direction by jason hatcher, copy by jono wright, direction by toby morris.